>>7174
ok i will give an actual response then. wpop marketing really highlights the artist's personality, foregrounding their artistic involvement and uniqueness, presenting them as a brand in themselves. it's the madonna print in a lot of ways, and kpop artists dont follow the madonna print. most kpop artists are marketed much more as interchangeable cogs in a machine, with the company taking precedence over their individual agency, that's just the difference in the industry (to generalise, it's individualist vs collectivist society). madonna, beyonce, mariah are all marketed in ways that underplay their collaborators/songwriters and overstate their own involvement in the songs. i love all three and know that theyre deeply involved in their own art, but it's true. beyonce and madonna in particular have gotten in trouble for implying or outright stating they wrote songs that they didnt write. it's their branding
soloists like sunmi, hwasa, iu, yena, chungha, and hyuna are all involved in the creation of their own work to varying extents, and some of it is deeply personal, but it's de-emphasised in their marketing (only iu really makes her songwriting a big part of her image) because that's how kpop works. their audiences generally expect that the company rather than the artist is the driving creative force, even when this isn't the case. it's totally understandable to dislike this culture and prefer the more defined individualism of wpop, but blaming the women themselves for not being self made is just ignoring their work and the context they're working in
(i know there are exceptions who emphasise their own songwriting and market themselves like real artists/wpops, theyre exceptions, dont act like this disproves anything)